Hyundai Hecu Settlement

Hyundai hecu settlement is pretty ugly

What do the letters stand for? I feel like I’m missing out on a great pun

It just abbreviates Hyundai. Was originally 2 brand names (Hyundai and I think Honda, but I do not want to be that guy) and that was getting a bit boring so they just had a “model” type of name that was simple to pronounce and just got stuck.

Huh. Didn’t know they actually went through with that. Well, at least it’s unique and avoids confusion. Thank you!

the naming convention was started pre-timeshares, actually. the cars were originally built under the name ford, but of course that was bought by timeshares.

Is that why they picked the name Hyundai?

No. By the 1960s it was the most popular brand name in Korea. The decision to stick with it over Ford is rooted in sentiment rather than actual history. If you have any Korean friends you get asked about the name every day.

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